Ref : The Subway Affaire – “France and chicken, somehow it just goes together”
Subway has published an apology. Here is a copy of the email they have been e-mailing to those who have sent in a complaint.
“Thank you for taking the time to share your comments regarding one of our current advertisements.
We apologize if you were offended. It was certainly not our intention to insult anyone with the design of the ad.
We understand that what might not be offensive to people in one part of the world may be offensive to people elsewhere. As a result, we have instructed all of our restaurants participating in this promotion to remove the advertisements immediately.
The ad was designed to promote a French-style chicken sandwich, The Chicken Cordon Bleu. It was our intention to show to customers that fine French cuisine and our chicken sandwiches are a complimentary pairing.
Again, thank you for taking time to express your views. Your input and concern is appreciated.”