GOOGLE ADWORDS CAMPAIGN SUSPENDED

dissaproved-1.jpgWe have just received the following from google adwords :

  • Action taken: Suspended – Pending Revision
  • Issue(s): Unacceptable Content, Repetition

“At this time, Google policy does not permit the advertisement of websites that contain language such as “Bush’s know-nothing supporters” because it advocates against an individual, group, or organization. As noted in our advertising terms and conditions, we reserve the right to exercise editorial discretion when it comes to the advertising we accept on our site.”

Our response: the quote is from Eric Margolis, Internationally Renowned Toronto Sun Journalist. The action taken by google adwords, if taken seriously means that the Toronto Sun & Eric Margolis would not qualify for google adword advertising because of “Unacceptable Content”.

Google Adwords Response :

“Hello Marc,
Thank you for your email. We apologize for any inconvenience the AdWords Editorial Guidelines may cause you. However, Google strongly believes in the importance of relevant and high quality advertising. We have established the Editorial Guidelines with this in mind.

By creating concise, informative, and well-targeted AdWords ads, you will reach your potential customers more effectively and help develop a user confidence that continually brings users back to AdWords ads. This results in higher traffic to your site, thereby increasing the return on your investment.

All Google AdWords advertisers are required to follow the Editorial Guidelines. Our AdWords Specialists review all existing, new, and edited ads. All ads that do not comply with our guidelines are disapproved. If your ad has been disapproved, we encourage you to make the necessary changes in order to resume running your ad.

We appreciate your effort in refining your ads to meet our guidelines. This will contribute to your ongoing success with Google AdWords and ensure consistency for our user experience.

Google policy does not permit the advertisement of websites that contain language such as “Bush’s know-nothing supporters” because it advocates against an individual, group, or organization. As noted in our advertising terms and conditions, we reserve the right to exercise editorial discretion when it comes to the advertising we accept on our site.

Please feel free to email us at [email protected] if you have additional questions or concerns.

We look forward to providing you with the most effective advertising available.

Sincerely,
Bobby
The Google AdWords Team”