Les Domaines Paul Mas is an estate located on the hills bordering the Hérault Valley in Languedoc in southern France. Jean-Claude Mas, a fourth generation winemaker is the current manager of the Domaines Paul Mas and the creator of a Cabernet Merlot called nothing less than “Arrogant Frog”.
Some may find the move brilliant, a great advertising ploy rich with self-deprecation. No doubt they will call the label “tongue-in-cheek” and give it plenty of attention. But the fundamental question remains: should French Business espouse the lexicon of Anti-French attitudes, prejudice and slurs?
Will the “Arrogant Frog” label open new avenues in the post-French Bashing era, or will it simply perpetuate nasty stereotypes that we – French Expatriates – have fought so hard to abolish?
Marc St Aubin du Cormier
St-Pierre et Miquelon